Marketing and business strategy, driven by curiosity.

Hi, I'm Wayne. Marketer by trade. Curious by nature. I write about ideas, trends and whatever catches my eye.

Read the latest My toolkit
California Centers magazine cover featuring The Preserve in Chino
PGA Tour Humana Challenge hospitality along the 18th green
Citizens Business Bank Arena at dusk
Ontario Mills Fashion District entrance at dusk
NASCAR race at a packed speedway
Worked with Lewis Retail Centers logoPGA Tour logoAEG logoSimon Property Group logoNASCAR logoLee & Associates logo
Worked with
Lewis Retail Centers logo PGA Tour logo AEG logo Simon Property Group logo NASCAR logo Lee & Associates logo

Latest writing

All posts
ChatGPT pop-up inviting a business to claim its profile, see how customers engage and get a blue checkmark
AI · 2 min

Is the Future of Business Website-Free?

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The Tesla Roadster driving upside down through a tall curved loop at night
Marketing · 1 min

Show, Don't Tell

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A flip phone, a film camera, a printed photo and a handwritten letter, next to the line AI is everywhere, people still want real things
AI · 3 min

Why Are People Buying Flip Phones?

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The center sign before and after, theshoppes on the left and theshops on the right
Marketing · 1 min

Two Letters Gone

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From the toolkit

All tools
Claude logo
Build

Claude

My favorite overall AI. Claude Code is how I build tools and sites.

AI Tool Visit
Placer.ai logo
Research

Placer.ai

Foot traffic and location analytics. I use it for visit trends and sales estimates at our centers.

Data Visit
LoopNet logo
Grow Revenue

LoopNet

Our top listing site for available spaces. The biggest audience of active tenants.

Listing Site Visit
Dean&Co. logo
Create

Dean&Co.

My secret weapon for branding. Built for commercial real estate.

Agency Visit
Stay curious

Occasional Notes

I send out ideas and thoughts every once in a while. Never spam. I'm too busy going down YouTube rabbit holes.